Insurance logo design ideas

Insurance companies can get a bad rap. Many people are wary of them, afraid they’ll end up paying higher premiums than necessary. This fear can even lead to a sudden transfer to another company offering a slightly lower price. But an honest, reliable insurance company can earn the trust of its clients and serve them well for many years.

Your logo design can help with that! A high-quality insurance logo design can evoke a sense of trust and dependability. Get started today by exploring color schemes, layouts, symbols, typography, and more.

Insurance logo design inspiration

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Color palette

Insurance companies often choose colors that exude confidence and professionalism, so blue, deep red, and forest green are all common in the industry. Typically you’ll see one of these colors paired with black or white. These simple combinations often result in clean, professional-looking insurance logos.



When selecting a symbol, insurance companies often choose one of two strategies. The first is to select a symbol with a direct correlation to the company name. For example, LionsTail Insurance might incorporate a lion into the logo, but Tree of Life Insurance would choose a tree. The second approach is to choose an indirect or abstract symbol that is not tied to the name, maybe a geometric shape pattern. There’s no right or wrong symbol choice, as long as it isn’t confusing for clients or too similar to a competitor.


Your font choice says a lot about your company. A traditional serif or script font can imply your company has been around for a while, something certain clients will find appealing (after all, with age comes experience and wisdom). But if your insurance company is young and modern, a thin sans-serif font might be a better fit. Try different font styles in your insurance logo to see what suits your business, and tweak the font size and weight until it’s just right.

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Build your reputation with an awesome insurance logo!