Fitness logo ideas

Whether you’re a new boxing studio, private yoga instructor, or home workout app, you need a fitness logo that stands out in a large, diverse market. Businesses that succeed in the fitness industry often have a unique and memorable logo design that customers remember and refer to their friends.

If you’re looking for a fitness logo to kickstart or elevate your business, you’ve come to the right place. Ready to get started? Check out some of the best fitness logo ideas below to see what other companies are doing — then start designing your own!

Fitness logo design inspiration

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Bring your fitness logo design to life

Color palette

Your color palette helps communicate your brand’s personality to the public. Are you a hardcore powerlifting gym? Try black and gold to indicate strength and achievement. If your yoga studio is a calming reprieve from the busyness of life, soft green or pink might be perfect. Don’t forget to test your ideas out on a variety of colored backgrounds to ensure your logo looks good in every setting.

Symbol

When considering what symbol to include in your fitness logo, think about what story you’re trying to tell your customer. For example, if you’re exclusively a spin studio, you might try to include an element of cycling, like a tire or silhouette of a spin bike. If your business offers a broad range of services, consider using a more inclusive symbol like a geometric shape or symbol of health (tree, leaf, sun, etc.), and allowing your company name to tell more of the story.

Typography

Your typography can communicate information about your business to your prospective costumers. For example, a light script font generally feels more peaceful and tranquil than a bold, all caps font. The script font might be perfect for a yoga studio, whereas the bold font might better suit a boxing club. Because there are so many great fonts out there, we recommend trying a few different styles in your logo to see what feels right. And remember: never choose a font that will be difficult to read at a distance or in small print (like on business cards). Think simple, easy to read, and hard to forget!

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