Tech logo design ideas

If there’s ever been a time for tech companies to rise up, it’s now. The market is growing exponentially in nearly every category. So whether you sell business software or a pet collar tracking product, customers are out there ready to buy! Attracting the right customers doesn’t just happen, though — first catch their eye with an appealing brand identity, then back it up with a quality product or service.

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Tech logo design inspiration

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Color palette

Think of your color palette like a road sign telling customers to “Look here.” You can use colors to differentiate yourself from the competition and catch the eye of a prospective customer. The tech industry is diverse, with endless examples of logos in every hue (and gradients, too). Experiment with all kinds of combinations to find one that suits your brand.

Symbol

Many tech companies include an abstract shape or geometric pattern in their logo design. These can give a unique and futuristic feel rather than playful and fun. Before you start generating custom logo ideas, check out examples of well-known tech logos and make note of what you like or dislike — and what style might suit your brand’s personality and target audience.

Typography

Nobody wants to buy from an dated looking tech business. Customers want new, innovative, and cutting edge! Leverage your typography to communicate that message. Modern sans-serif fonts are most common in the industry, as they appear clean, current, and forward-thinking. But don’t think that sans-serif limits your options — you can try rounded, sharp, bold, or thin.

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Browse logo ideas by industry

Check out our expansive industry library for logo design inspiration. Get inspired with logo design tips and start creating!

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