Logo ideas by color

Browse through our collection of logo ideas by color and get inspired to create your own! Plus, learn what each color means and how they pair best with others.

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Using colors in branding

Your logo color palette says a lot about your brand and its personality. It can communicate everything from fresh and exciting to serious and edgy. Explore color meanings here to see what suits your business!

Green in branding

You’ll often see businesses using green to convey:

  • Growth
  • Freshness
  • Nature
  • Prosperity
  • Calmness
  • Safety
  • Renewal
  • Wealth
  • Generosity
  • Health
  • Commonly used in these industries


    Gray in branding

    Businesses often use gray in logos to convey:

  • Strength
  • Mystery
  • Sophistication
  • Formal
  • Conservative
  • Timeless
  • Edgy
  • Authoritative
  • Elegant
  • Refined
  • Commonly used in these industries


    Gold in branding

    Gold frequently evokes a sense of:

  • Illumination
  • Knowledge
  • Spirituality
  • Wealth
  • Wisdom
  • Power
  • Success
  • Prestige
  • Achievement
  • Triumph
  • Commonly used in these industries


    Orange in branding

    The color orange is often thought to be:

  • Fresh
  • Energetic
  • Warmth
  • Inviting
  • Emergency
  • Optimism
  • Enthusiasm
  • Health
  • Safety
  • Success
  • Commonly used in these industries


    Yellow in branding

    Yellow is typically believed to convey:

  • Sunshine
  • Hope
  • Happiness
  • Positivity
  • Fresh
  • Enlightenment
  • Energy
  • Loyalty
  • Joy
  • Intellect
  • Commonly used in these industries


    Blue in branding

    Use your blue logo to build an emotional connection with your audience. Blue is often used to communicate:

  • Dependability
  • Calmness
  • Trust
  • Confidence
  • Cool
  • Intelligence
  • Refreshing
  • Stability
  • Depth
  • Wisdom
  • Commonly used in these industries


    Purple in branding

    The color purple is typically associated with:

  • Royalty
  • Innovation
  • Technology
  • Wisdom
  • Generosity
  • Mystery
  • Magic
  • Independence
  • Nobility
  • Power
  • Commonly used in these industries


    Pink in branding

    Pink is generally thought to mean:

  • Energy
  • Sweet
  • Cute
  • Playful
  • Romantic
  • Feminine
  • Tender
  • Charming
  • Love
  • Serenity
  • Commonly used in these industries


    Red in branding

    Red is commonly used to communicate:

  • Strength
  • Courage
  • Love
  • Passion
  • Danger
  • Vigor
  • Sexuality
  • Anger
  • Action
  • Determination
  • Commonly used in these industries


    Black in branding

    The color black is often used to communicate:

  • Mystery
  • Elegance
  • Evil
  • Authority
  • Strength
  • Power
  • Fear
  • Seriousness
  • Sophistication
  • Drama
  • Commonly used in these industries


    Finding the right color scheme

    Check out these easy tips that will help you get your logo colors just right.

    Clarify your objectives

    What do you need your logo to do for you? Impress a modern audience? Communicate history and experience? Each element of your logo (including your color palette) plays a key role in helping your business hit your goals. So, before you decide on colors, first write down your goals and objectives. Then construct each element of your logo with those goals in mind.

    Understand your audience

    Is your target audience young and vibrant or middle-aged and sophisticated? What are they searching for in a brand? What do they need to have confidence in before committing to doing business with you? These are all important questions to ask yourself as you start (or rebrand) your company, and the answers will help guide you to the colors that will bring your logo to life.

    Determine your brand personality

    This part is fun. Your brand personality is key to connecting with the target audience you just identified. And your color palette is going to help you communicate that personality. Centuries of research tell us that every color has a specific meaning and evokes certain emotions in people. As you consider what colors to include in your logo design, first think about what you want your audience to feel when they see it. Then match those emotions with the right colors and boom! Color palette chosen.

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