Blue logo ideas

Blue is frequently used in logos to create a sense of trust and stability and evoke a sense of reliability, and professionalism. Check out these brands for blue logo design inspiration.

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Blue in branding

Use your blue logo to build an emotional connection with your audience. Blue is often used to communicate:

  • Dependability
  • Calmness
  • Trust
  • Confidence
  • Cool
  • Intelligence
  • Refreshing
  • Stability
  • Depth
  • Wisdom
  • Select colors that represent your brand personality

    Is your brand fun and playful? Try a bright ocean blue in your design. Strong and dependable? A deep navy could work well. Use your blue logo to create a connection with your audience.

    Keep it simple

    There are many shades of blue to choose from, from baby to royal. Keep your blue logo design simple by pairing your desired shade with a contrasting color that will help the blue stand out in any setting.

    Choose the right color combination

    Find your winning color combination. Blue and white is simple, yet professional and trustworthy. Blue and black feel strong and bold. And blue and yellow can feel cheery and lighthearted.

    How industries use blue


    Cleaning businesses often use blue to achieve a fresh and clean look and feel. 


    Realtors often use the color blue to communicate credibility and dependability to prospective clients.


    Blue logos are commonly used in the insurance world to communicate confidence, stability, and trust.

    See more colors and logo design tips

    Browse our logo library by color for more logo design inspiration, and see how other brands are using color in their logos.

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